Strong roles
punctuate his career

Bernhard Horak's CV reads like the success story of economic growth in Germany, its continuation in the European region and its further development globally.

Personal details

  • Born: 21.1.1950 in Stuttgart
  • Family status: divorced, 3 children
  • Foreign languages: English, Polish, Turkish,

Professional career

Since 1/2007 Independent consultant
4/ 2008 – 6/2008 TÜV SÜD AG, Munich
7/ 2008 – 2011 TÜVTURK, Turkey (based in Istanbul), COO
2007 – 2/2008 MTU AERO Engines GmbH, Munich, CEO MTU Polska
From 2007 Freelance work
1989 – 2006 BSH Bosch und Siemens Hausgeräte GmbH, Munich
2002 - 2006 CEO Poland and Head of Central Europe (based in Warsaw)
1999 BSH Sales Director Northern and Eastern Europe (based in Munich)
1997 GManaging Director BSH Poland (Warsaw)
1995 Managing Director BSH Turkey (Istanbul)
1989 BSH GmbH, Munich, Head of Vending Machines worldwide
1984 Elring Dichtungswerke GmbH, Fellbach, Head of Exports Western Europe
1967 – 1984 Robert Bosch GmbH, Stuttgart
1972 - 1976 Pforzheim University, graduated as: Dipl.-Betriebswirt (FH)
1967 – 1971 Industrial management training and roles in international sales at Robert Bosch GmbH, Stuttgart

Proven abilities

General Management

  • Management and strategic guidance of national companies for an international group
  • Designing and implementing country-specific corporate, sales and marketing strategies in line with group targets
  • Creating multi-year plans and budgets, plus continual review of target achievement in monthly, quarterly and annual analyses, and implementation of the necessary corrective measures
  • Reviewing and optimising all processes and interfaces for sustainable optimisation of results
  • Arranging and realising strategic partnerships
  • Founding and developing subsidiaries nationally and internationally
  • Representing company interests on supervisory and advisory boards of subsidiaries
  • Successful post-merger integration
  • Maintaining relationships with politicians, media and the business world to create a positive corporate image


  • Creating, implementing and reviewing short, medium and long-term marketing and sales plans
  • Highly skilled in the entire range of marketing tools 
  • Introducing new product lines based on detailed market research
  • Developing and optimising the relevant distribution channels
  • Creating marketing concepts to improve market position
  • Defining new customer potential and their successful acquisition 
  • Personal management of key accounts, successful negotiation at the top decision-making levels
  • Setting up and refining customer loyalty measures
  • Defining pricing and condition systems, improving the gross margin


  • Creating, configuring and commissioning production sites incorporating modern production concepts
  • Streamlining the production programmes, bundling product groups and creating substantial synergies in production and materials management 
  • Performing profitability analyses for production areas
  • Relocating production capacities to other locations

Business Development

  • Analysing potential markets and sub-markets, developing and implementing suitable market launch strategies
  • Managing the market launch process and achieving a strategically relevant, secure market position
  • Developing new business areas and profitable disinvestment


  • Arranging and realising successful acquisitions
  • Supervising all due diligence activities with consultants, parent companies and national authorities
  • Clear reduction in account receivable losses in the six-figure range, partly due to use of commercial credit insurance
  • Steering all controlling activities of subsidiaries and holdings
  • Clear reduction in manufacturing costs/unit

Staff Management

  • Guiding the whole organisation and motivating staff  to realise the strategic and operational goals
  • Implementing corporate cultures
  • Recruiting and training staff from diverse fields and preparing them for roles nationally and internationally
  • Recognising high potential, supporting and steering the personal development processes
  • Defining, agreeing and reviewing individual performance objectives, and setting fixed and variable salary components
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